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Nightmarket a Hit, Despite Rain, Beer Flows Heavily

Updated: Dec 30, 2021

It was a dark and stormy night, and we were pissed. After months of planning the Hallow’s Eve Night Market at Depot Square, it would be rained out. But rather than cancel completely, we decided to pivot and hold the event indoors, transforming the Print Shop into a haunted marketplace with colored lights and fake cobwebs. Holyoke Craft Beer set up a beer garden under a tent in the EcoTints garage up front, and it was mild enough outside that we could keep the big bay door open. Vendors filled every corner of the shop with their artwork, and even wound up the secret staircase into the private apartment above the shop. Unfortunately there would be no room for the zombie flash mob performance of Thriller by students from Art in Motion. They practiced really hard. And we truly appreciate their efforts. In total, we are wicked grateful we were able to produce a successful event, and the crowd didn’t disappoint. For the entire night a steady stream of shoppers meandered through the building and the beer garden was packed with thirsty patrons. There was a pumpkin painting station enjoyed by artists of all ages. We got to see a bunch of new faces in the Print Shop. We really appreciate all the vendors, shoppers and drinkers who made it out on that dreary night to make it such a fun one.

“MiFA is always happy to help make events like this happen” said Kathy McKean Managing Director of MiFA/Victory Theatre, and the Print Shop’s fiscal sponsor. “Our community needs committed leadership behind cultural production and we have always been able to count on partnering with Jeff and the Print Shop for that.”

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